David M. Axelrod

Senior advisor David Axelrod during a meeting ...

Senior advisor David Axelrod during a meeting in the Oval Office, May 29, 2009. (Official White House Photo by Pete Souza) (Photo credit: Wikipedia)

David M. Axelrod (* 22. Februar 1955 in New York City) ist ein US-amerikanischer politischer Berater (Spin-Doctor). Er wurde vor allem als leitender Wahlkampfmanager des demokratischen Politikers Barack Obama bei den Präsidentschaftswahlen 2008 bekannt. Seit dessen Wahl zum US-Präsidenten fungierte er bis Anfang 2011 als einer von Obamas Chefberatern (Senior Advisor) im Weißen Haus.

Axelrod grew up in Stuyvesant Town on the East Side of Manhattan,[3][4] in a Jewish-American household. He attended Public School 40 in Manhattan. Axelrod’s father was a psychologist and avid baseball fan.[5] His mother worked as a journalist at PM, a left-wing 1940s newspaper. Axelrod’s parents separated when he was eight years old. Axelrod traces his political involvement back to his childhood. Describing the appeal of politics, he told the Los Angeles Times, „I got into politics because I believe in idealism. Just to be a part of this effort that seems to be rekindling the kind of idealism that I knew when I was a kid, it’s a great thing to do. So I find myself getting very emotional about it.“[6] At thirteen years old, he was selling campaign buttons for Robert F. Kennedy. After graduating from New York’s Stuyvesant High School[5] in 1972, Axelrod attended the University of Chicago. He majored in political science. [7] As an undergraduate, Axelrod wrote for the Hyde Park Herald, covering politics, and picked up an internship at the Chicago Tribune. He lost his father to suicide about the time of his graduation from college[7] in 1977.

David Axelrod

David Axelrod (Photo credit: Talk Radio News Service)

While at the University of Chicago, he met his future wife, business student Susan Landau. They were married in 1979. In June 1981, Susan gave birth to their first child, Lauren, who was diagnosed with epilepsy at seven months of age.[8]


The Tribune hired Axelrod when he graduated from college. At the age of 27, he became the City Hall Bureau Chief and a political columnist for the paper. He worked there for eight years, covering national, state and local politics, and became the youngest political writer there in 1981.[9] Unhappy with his prospects at the Tribune, in 1984 he joined the campaign of U.S. Senator Paul Simon as communications director; within weeks he was promoted to co-campaign manager.[10]

David Axelrod and Arne Duncan

David Axelrod and Arne Duncan (Photo credit: Talk Radio News Service)

In 1985, Axelrod formed a political consultancy company, Axelrod & Associates. In 1987 he worked on the successful reelection campaign of Harold Washington, Chicago’s first black mayor, while also helping to spearhead Simon’s campaign for the 1988 Democratic Presidential nomination. This established his first experience in working with black politicians and he later became a key player in similar mayoral campaigns of blacks, including Dennis Archer in Detroit, Michael R. White in Cleveland, Anthony A. Williams in Washington, D.C., Lee P. Brown in Houston, and John F. Street in Philadelphia.[7] Axelrod is a longtime strategist for the former Chicago Mayor Richard M. Daley[11] and styles himself a „specialist in urban politics.“ The Economist notes he also specializes in „packaging black candidates for white voters“.[11]

Chicago Tribune building

Chicago Tribune building (Photo credit: Wikipedia)

In January 1990, Axelrod was hired to be the media consultant for the all but official re-election campaign of Oregon Governor Neil Goldschmidt.[12] However, Goldschmidt announced in February that he would not seek re-election.[13]

In 2002, Axelrod was retained by the Liberal Party of Ontario to help Dalton McGuinty and his party to be elected into government in the October 2003 election. Axelrod’s effect on Ontario was heard through the winning Liberal appeal to „working families“ and placing an emphasis on positive policy contrasts like canceling corporate tax breaks to fund education and health.[14]

English: Democratic political consultant and c...

English: Democratic political consultant and chief Obama strategist David Axelrod talking to reporters in the „spin room“ after the Cleveland Democratic debate in February 2008. (Photo credit: Wikipedia)

In 2004, Axelrod worked for John Edwardspresidential campaign. During the campaign, he lost responsibility for making ads, but continued as the campaign’s spokesman. Regarding Edwards‘ failed 2004 presidential campaign, Axelrod has commented, „I have a whole lot of respect for John, but at some point the candidate has to close the deal and — I can’t tell you why — that never happened with John.“[15][16]

Axelrod contributed an op-ed to the Chicago Tribune in defense of patronage after two top officials in the administration of longtime client Chicago Mayor Richard M. Daley were arrested for what federal prosecutors described as „pervasive fraud“ in City Hall hiring and promotions.[17][18]

English: photo by Einar Einarsson Kvaran Chica...

English: photo by Einar Einarsson Kvaran Chicago Tribune (year: ????) (Photo credit: Wikipedia)

In 2006, Axelrod consulted for several campaigns, including the successful campaigns of Eliot Spitzer in New York’s gubernatorial election and Deval Patrick in Massachusetts’s gubernatorial election. Axelrod also served in 2006 as the chief political adviser for Democratic Congressional Campaign Committee chair U.S. Representative Rahm Emanuel for the U.S. House of Representatives elections, in which the Democrats gained 31 seats.

Until recently, Axelrod also worked as an Adjunct Professor of Communication Studies at Northwestern University, where he, along with Professor Peter Miller, taught an undergraduate class titled Campaign Strategy, a class that analyzed political campaigns, the strategies used by them, and the effectiveness of those strategies.[19]

On June 14, 2009 Axelrod received an honorary „Doctor of Humane Letters“ degree from DePaul University, speaking at the commencement exercises of the College of Communication and College of Computing and Digital Media.[20]

Barack Obama presidential campaign

Axelrod’s ties with Obama reach back more than a decade. Axelrod met Obama in 1992 when Obama so impressed Betty Lou Saltzmann, a woman from Chicago’s „lakefront liberal crowd,“ during a black voter registration drive he ran that she then introduced the two. Obama also consulted Axelrod before he delivered an 2002 anti-war speech[21] and asked him to read drafts of his book, The Audacity of Hope.[22]

Axelrod served as the chief strategist and media advisor for Obama’s 2008 presidential campaign. Axelrod contemplated taking a break from the 2008 presidential campaign, as five of the candidates —Barack Obama, Hillary Rodham Clinton, John Edwards, Chris Dodd, and Tom Vilsack — were past clients. Personal ties between Axelrod and Hillary Clinton also made it difficult, as she had done significant work on behalf of epilepsy causes for a foundation co-founded by Axelrod’s wife and mother, Citizens United for Research in Epilepsy (CURE) (Axelrod’s daughter suffers from developmental disabilities associated with chronic epileptic seizures.) Axelrod’s wife even said that a 1999 conference Clinton convened to find a cure for the condition was „one of the most important things anyone has done for epilepsy.“[23]

Axelrod ultimately decided to participate in the Obama campaign. He told The Washington Post, „I thought that if I could help Barack Obama get to Washington, then I would have accomplished something great in my life.“[5]

Axelrod contributed to the initial announcement of Obama’s campaign by creating a five-minute Internet video released January 16, 2007.[24][25] He continued to use ‚man on the street‘ style biographical videos to create intimacy and authenticity in the political ads.

Axelrod talking to reporters in the „spin room“ after the Cleveland Democratic debate in February 2008

While the Clinton campaign chose an incumbent strategy that emphasized experience, Axelrod helped to craft the Obama campaign’s main theme of „change.“ Axelrod criticized the Clinton campaign’s positioning by saying that „being the consummate Washington insider is not where you want to be in a year when people want change…[Clinton’s] initial strategic positioning was wrong and kind of played into our hands.“[26] The change message played a factor in Obama’s victory in the Iowa caucuses. „Just over half of [Iowa’s] Democratic caucus-goers said change was the No. 1 factor they were looking for in a candidate, and 51 percent of those voters chose Barack Obama,“ said CNN senior political analyst Bill Schneider. „That compares to only 19 percent of ‚change‘ caucus-goers who preferred Clinton.“[27] Axelrod also believed that the Clinton campaign underestimated the importance of the caucus states. „For all the talent and the money they had over there,“ says Axelrod, „they — bewilderingly — seemed to have little understanding for the caucuses and how important they would become.“[27] In the 2008 primary season, Obama won a majority of the states that use the caucus format.

Axelrod is credited with implementing a strategy that encourages the participation of people, a lesson drawn partly from Howard Dean’s 2004 presidential campaign as well as a personal goal of Barack Obama. Axelrod explained to Rolling Stone, „When we started this race, Barack told us that he wanted the campaign to be a vehicle for involving people and giving them a stake in the kind of organizing he believed in. According to Axelrod getting volunteers involved became the legacy of the campaign „[28] This includes drawing on „Web 2.0“ technology and viral media to support a grassroots strategy. Obama’s web platform allows supporters to blog, create their own personal page, and even phonebank from home. Axelrod’s elaborate use of the Internet helped Obama to organize under-30 voters and build over 475,000 donors in 2007, most of whom were Internet donors contributing less than $100 each.[29] The Obama strategy stood in contrast to Hillary Clinton’s campaign, which benefited from high name recognition, large donors and strong support among established Democratic leaders.

Politico described Axelrod as ’soft-spoken‘ and ‚mild-mannered‘[30] and it quoted one Obama aide in Chicago as saying, „Do you know how lucky we are that he is our Mark Penn?“[31] Democratic consultant and former colleague Dan Fee said of Axelrod, „He’s a calming presence.“[32] „He’s not a screamer, like some of these guys,“ political advisor Bill Daley said of Axelrod in the Chicago Tribune. „He has a good sense of humor, so he’s able to defuse things.“[10]

Senior Advisor to the President

Truman was so widely expected to lose the 1948...

Truman was so widely expected to lose the 1948 election that the Chicago Tribune ran this incorrect headline. (Photo credit: Wikipedia)

On November 20, 2008, Obama named Axelrod as a Senior Advisor to his administration. His role included crafting policy and communicating the President’s message in coordination with President Obama, the Obama Administration, speechwriters, and the White House communications team.

Axelrod left his White House senior advisor post on January 28, 2011. He is a top aide to Obama’s 2012 re-election campaign.[2] Axelrod also stated that his job as Obama’s chief campaign strategist in the 2012 campaign will be his final job as a political operative.[33]

The Tribune Tower in Chicago.

The Tribune Tower in Chicago. (Photo credit: Wikipedia)


  1. ^ Smith, Ben (November 19, 2008). „Ben Smith’s Blog: Axelrod, and other senior staff“. Politico. Retrieved November 19, 2008.
  2. ^ a b MacCallum, Martha, „Axelrod Departs the White House, Prepares for New Mission to Re-Elect Obama“, FoxNews.com, February 02, 2011. Retrieved 2011-08-22.
  3. ^ Saul, Michael (June 22, 2008). „David Axelrod is a New York City boy who has Barack Obama’s ear“. Daily News (New York). Retrieved 2011-04-15. „“Perched atop a mailbox near his family’s apartment in Stuyvesant Town, 5-year-old David Axelrod watched intently as a charismatic John F. Kennedy rallied New Yorkers for his presidential campaign in the fall of 1960.“
  4. ^ Jonas, Ilaina; Gralla, Joan (October 22, 2009). „NY court rules against Stuyvesant Town owners“. Reuters. Retrieved 2011-04-15.
  5. ^ a b c Kaiser, Robert G. (May 2, 2008). „The Player at Bat – David Axelrod, the Man With Obama’s Game Plan, Is Also the Candidate’s No. 1 Fan“. The Washington Post. Retrieved May 6, 2008.
  6. ^ La Ganga, Maria L. (February 15, 2008). „The man behind Obama’s message“. Los Angeles Times. Retrieved April 28, 2008.
  7. ^ a b c Greene, Melissa Fay (February 6, 2007). „Obama’s Media Maven“. The Nation.
  8. ^ „I Must Save My Child“. Parade Magazine. February 15, 2009. Retrieved February 15, 2009.
  9. ^ „Partners — David Axelrod“. AKPD Message and Media. Retrieved April 28, 2008.
  10. ^ a b Reardon, Patrick T. (June 24, 2007). „The Agony and the Agony“. Chicago Tribune. Retrieved April 4, 2008.
  11. ^ a b The Economist August 23, 2008 edition. U.S. edition. Page 28. „The Ax-man Cometh“ http://www.economist.com/node/11965249
  12. ^ http://arcweb.sos.state.or.us/governors/goldschmidt/box203/box203_list.html is no longer an active page; Box 203 of Goldschmidt’s records are here [1] but not apparently easily searchable.
  13. ^ Jaquiss, Nigel, „The 30-Year Secret: A crime, a cover-up and the way it shaped Oregon“, Willammette Week, May 12th, 2004.
  14. ^ Benzie, Robert (January 14, 2008). „McGuinty and Obama share strategist“. The Star (Toronto).
  15. ^ Montgomery, David (February 15, 2007). „Barack Obama’s On-Point Message Man“. Washington Post. Retrieved 08-04-22.
  16. ^ Wallace-Wells, Ben (April 1, 2007). „Obama’s Narrator“. The New York Times. Retrieved April 22, 2008.
  17. ^ Axelrod, David (2005-08-21). „A Well-oiled Machine; A system that works? Political debts contribute to better city services“. Chicago Tribune.
  18. ^ Rhodes, Steve (2010-01-07). „An Axelrod to Grind“. Los Angeles Times.
  19. ^ [2]
  20. ^ Commencement ’09 DePaul University Newsline Online, May 20, 2009
  21. ^ Becker, Jo; Christopher Drew (May 11, 2008). „Obama’s Pragmatic Politics, Forged on the South Side“. The New York Times. Retrieved May 12, 2008.
  22. ^ Scott, Janny (May 18, 2008). „Obama’s Story, Written by Obama“. The New York Times. Retrieved May 18, 2008.
  23. ^ Wallace-Wells, Ben (March 30, 2007). „A star strategist offers Democrats a new vision“. International Herald Tribune. Retrieved May 6, 2008.
  24. ^ „Biography of Barack Obama“ (Video from Barack Obama’s exploratory committee). YouTube. barackobama.com. January 16, 2007.
  25. ^ Obama, Barack (January 16, 2007). „My Plans for 2008“ (Obama’s YouTube video announcement of that he would file papers on January 16, 2007 to form an exploratory committee). barackobamadotcom. Retrieved November 11, 2008.
  26. ^ Tumulty, Karen (May 8, 2008). „The Five Mistakes Clinton Made“. Time. Retrieved November 2, 2009.
  27. ^ a b Crowley, Candy (January 4, 2008). „Obama wins Iowa as candidate for change“. CNN. Retrieved May 8, 2008.
  28. ^ Dickinson, Tim (March 20, 2008). „The Machinery of Hope“. Rolling Stone. Retrieved April 28, 2008.
  29. ^ Stirland, Sarah Lai (February 14, 2008). „The Tech of Obamamania: Online Phone Banks, Mass Texting and Blogs“. Wired. Retrieved February 21, 2008.
  30. ^ Simon, Roger (March 20, 2007). „The Democrats Turn Tough — on Each Other“. Politico.com. Retrieved May 8, 2008.
  31. ^ Brown, Carrie Budoff (April 27, 2008). „Obama team remains unshaken and unstirred“. Politico.com. Retrieved April 28, 2008.
  32. ^ Fitzgerald, Thomas (December 30, 2007). „Helping hone Obama’s pitch“. Politico.com. Archived from the original on January 7, 2008. Retrieved May 7, 2008.
  33. ^ Libit, Daniel (September 2011). „David Axelrod’s Last Campaign“. Chicago magazine. Retrieved 2012-04-13.

External links

Wikimedia Commons has media related to: David Axelrod
Political offices
Preceded by
Barry Jackson
Senior Advisor to the President
Served alongside: Pete Rouse, Valerie Jarrett
Succeeded by
David Plouffe


English: President Obama reflects during an ec...

English: President Obama reflects during an economic meeting with advisors in the Roosevelt Room. He is seated between Senior Advisor David Axelrod, left, and Chief of Staff Rahm Emanuel on March 15, 2009. Česky: President Obama pøemýšlíí bìhem ekonomické schùzky s rádci v Rooseveltùv Room. On je sedící mezi Senior Advisor David Axelrod, odešel, a náèelník štábu Rahm Emanuel v bøeznu 15, 2009. (Photo credit: Wikipedia)

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