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Bloomberg Television ist eine internationale Nachrichtensendergruppe, die sich auf Wirtschafts- und Finanzthemen spezialisiert hat. Sie wird vom Unternehmen Bloomberg L.P. von Michael Bloomberg betrieben.
Bloomberg L.P. veranstaltet Bloomberg Television in Europa, Asien, Australien, den Pazifikraum sowie Nord- und Südamerika in englischer Sprache. Des Weiteren werden ein Radioprogramm und diverse Podcastkanäle angeboten.
Am 1. August 1997 erhielt die Bloomberg L.P. von der Hessischen Landesanstalt für privaten Rundfunk die Genehmigung, ihr deutschsprachiges Programm bundesweit auszustrahlen. Am 9. März 2009 wurde das deutschsprachige Programm eingestellt. Chefredakteur des deutschen Ablegers war zuletzt Wilhelm Kötting.
Programm [Bearbeiten]
Bloomberg Deutschland TV-Studio an der Frankfurter Börse (links auf der Empore)
In Talkrunden wurden unter anderem Themen mit Finanzexperten erörtert. Bekannte Bloomberg-Moderatoren wie Philipp Encz und Andreas Scholz führten durch Sendungen wie Chefsache,Seitenweise Wirtschaft oder Bloomberg Exklusiv. Eine weitere bekannte Moderatorin warSusanne Schmidt, die Tochter des ehemaligen Bundeskanzlers Helmut Schmidt. Zum Moderatoren-Team gehörten auch Richard Weiß, Wilhelm Kötting, Judith Bogner und Melanie Kösser.
Beim Programmstart des Senders war das Bild noch in mehrere Segmente eingeteilt. Links oben befand sich das eigentliche Fernsehbild, unten und rechts wurden Aktienkurse, Indexdaten, Aktiencharts und Nachrichten eingeblendet. Dieser „Multiscreen“ wurde aber sukzessive zu einem Vollbild mit Laufbändern geändert – wie es auch bei anderen Nachrichtensendern üblich ist. Im August 2007 wurde das Design in den USA, im November dann beim britischen Ableger ausgetauscht. In Deutschland erfolgte die Umstellung am 21. Januar 2008.
Zum 1. Februar 2008 wurde die analoge Verbreitung über ASTRA eingestellt. Im Zusammenhang mit der Einstellung der deutschen Version wird eine Verbreitung des Senders über das analoge Kabelnetz nicht weiter verfolgt.
Einstellung der internationalen Ableger
Nach Medienberichten vom Februar 2009 sollten sämtliche Ableger des US-amerikanischen Nachrichtensenders, die nicht englischsprachig senden, 2009 ihren Sendebetrieb einstellen. Zum 9. März 2009 wurden die eigenständigen Ableger in Deutschland, Frankreich, Italien und Spanien eingestellt. Seitdem wird über die bisherigen Frequenzen der entsprechenden Sender Bloomberg Europe als paneuropäischer Feed ausgestrahlt, welcher im Rahmen der global verbreiteten Sendungen für den europäischen Markt relevante Informationen im Laufband sowie während der Werbepausen verbreitet. Der britische Ableger existiert insofern noch, da die Werbezeiten weiterhin gesondert vermarktet werden; davon abgesehen gibt es keine inhaltlichen Abweichungen zu Bloomberg Europe.
Der Fernsehdienst von Bloomberg Japan wurde zum 30. April 2009 abgeschaltet; die Frequenzen übernahm Bloomberg Asia-Pacific mit Sitz in Hongkong. Brasilien und Lateinamerika werden inzwischen ebenfalls mit dem globalen Programm versorgt; die Laufbänder und Werbepausen werden jedoch weiterhin in spanischer Sprache gestaltet.
Fremdsprachige Ableger werden seitdem ausschließlich in Kooperation mit heimischen Unternehmen bestritten. So gibt es mit Bloomberg HaberTürk ein Angebot für den türkischen Markt sowie mit Bloomberg UTV ein indisches Programm. In Japan kooperiert Bloomberg mit den Sendern Fuji Television und Tokyo Broadcasting System und produziert einzelne Programmsegmente.[7] Für den japanischen und indischen Markt werden umfassende Informationsangebote im Internet betrieben.
Programm
Das werktägliche Echtzeit-Informationsprogramm wird – mit Ausnahmen – weltweit übertragen. Sämtliche Sendungen zeichnen sich durch eine weitgehend einheitliche Darstellungsweise aus. Aus Sicht der europäischen Zuschauer werden die Sendungen aus Hongkong im frühen Morgenprogramm, die aus London am Vormittag und die Formate aus dem Hauptsitz der Mediengruppe in New York City am Nachmittag und am Abend übertragen. Um das Tagesgeschehen in ihrer jeweiligen Region umfassender abbilden zu können, können die Ableger aus dem globalen Programm zeitweise aussteigen, was beispielsweise am Vorabend in Europa geschieht oder abends in den Vereinigten Staaten, wo in der Prime Time zunehmend keine Berichterstattung aus Asien – zugunsten weiterer amerikanischer Formate – mehr erfolgt.
Bloomberg Europe ergänzt das Programm am Wochenende durch begleitende Wirtschafts-, Finanz-, Diskussions- und Politikformate, Sportprogramme wie zum Beispiel Rugby-, Segel-Übertragungen und Rennen der GT3 Europe sowie durch unterhaltende Sendungen wie etwa der TV-Ableger des Magazins Monocle mit Tyler Brûlé.
Der Sender wiederholt weltweit in den Abendstunden die Vortagesausgabe der PBS-Gesprächssendung Charlie Rose mit dem titelgebenden Gastgeber. Die Talkshow wird seit kurz nach ihrem Bestehen in den Studios von Bloomberg in New York produziert.
Im laufenden Programm werden Aktienkurse im Laufband sowie Indexdaten, Schlagzeilen, Datum und Uhrzeit eingeblendet.
Das Programm von Bloomberg Television wird weltweit seit dem 25. April 2011 in HD produziert. Bloomberg HD wird seit Mai 2011 zunächst nur in den USA verbreitet. Dort macht der Sender wieder vom „Multiscreen“-Prinzip Gebrauch (siehe oben). Die SD-Kanäle wurden dabei nicht auf das Breitbildformat umgestellt. Die in der Höhe nun freistehende Fläche wird für die Laufbänder genutzt.
Empfang
Das Programm von Bloomberg Television kann man folgendermaßen empfangen:
- DVB-C (digitales Kabelnetz)
- DVB-S (digitales Satellitenfernsehen): Astra 19.2°, 11.597 MHz vertikal, Symbolrate: 22.000, FEC 5/6
- Livestream
Verweise
Einzelnachweise [Bearbeiten]
- ↑ [1], abgerufen am 20. Februar 2010
- ↑ Vorstandsmitglieder der Shareholder Value Management AG
- ↑ DWDL.de: Bloomberg TV zeigt Börsencrash im Vollbild
- ↑ DWDL.de: Bloomberg TV stellt analoge Verbreitung ein
- ↑ The Guardian: Bloomberg cuts back TV service as it axes 100 jobs
- ↑ http://www.bloomberg.co.jp/media/btv.html
- ↑ http://www.bloomberg.co.jp/media/index.html
Weblinks [Bearbeiten]
Bloomberg Television is a 24-hour global network broadcasting business and financial news. It is distributed globally, reaching over 310 million homes worldwide. It is owned and operated by Bloomberg L.P. and is internationally headquartered in New York City with its European headquarters in London and Asian headquarters in Hong Kong.
Channels
Current channels
]Former channels
- Bloomberg Brazil (from São Paulo and New York) (in Portuguese)
- Bloomberg Germany (in German)
- Bloomberg France (in French)
- Bloomberg Italy (in Italian)
- Bloomberg Japan (in Japanese)
- Bloomberg Spain (in Spanish)
United States service
Bloomberg’s US broadcasts are headed by Andrew Morse, who transfered from his previous position as senior producer for ABC News in 2011. His superior is Andy Lack, the CEO of Bloomberg Media Group.
Shortly after Bloomberg’s launch, the now-defunct American Independent Network carried a simulcast of the channel at various times each weekday from 1995 to 1997. The network’s morning pre-opening bell programming was also aired on the USA Network, simulcasted in a paid programming arrangement with the channel until 2004, when that network dropped the simulcast months before the NBC Universal merger was consummated, due to concerns USA would then air the coverage of a competitor to future sister network CNBC. The simulcast then moved to E! (which became NBCU-owned in January 2011 due to NBCU’s purchase byComcast), where it remained until its end in January 2009, when the network had expanded their reach on digital cable systems enough to negate the simulcast. In its time on E!, the 5-8am block was the most watched period for the network according to Nielsen Media Research.
Bloomberg Television’s US network debuted a new graphics package in January 2009. This current scheme was first used on the network’s now-defunct pre-market programme, Starting Bell, before the new graphics expanded to all of the network’s programmes on February 17, 2009. Also on that date, Bloomberg US revamped its weekday programming lineup (see “Programs on Bloomberg” below).
Starting October 2009, Bloomberg Television debuted another new graphics package again. In 2011, Bloomberg Television announced a strategic relationship with Gas Station TV (GSTV) to deliver personal finance and business news to more than 27 million viewers each month at GSTV pumps.
Bloomberg launched a high definition feed on May 9, 2011, with Time Warner Cable as its first provider.
The network also provides funding and studio facilities for the nightly PBS/WNET program Charlie Rose.
International channels
In February, 2009, Bloomberg Television announced that it would cease operating some of the international variations of the channel placing a greater focus on a more international Bloomberg channel.
On March 9, 2009, the localised channels available in Germany, France, Italy and Spain ceased operations. Today, throughout Europe the original pan-European version of Bloomberg Europe (International) is available on cable and digital television providers.
Since March 9, 2009, Bloomberg Television now utilizes its existing international production teams in Hong Kong (Bloomberg Asia), Europe (Bloomberg Europe) and America (Bloomberg) adding a more global feel to the channel. Bloomberg International provides programming from Hong Kong in the early morning, produced by Bloomberg Asia (International), from London in the late morning, produced by Bloomberg Europe (International) and from its main headquarters in New York in the afternoon. Each Bloomberg receives localized advertising and a relevant business news ticker on screen.
Bloomberg Japan ceased broadcasting on April 30, 2009. The channel has now been replaced by Bloomberg Asia (International). Bloomberg Japan’s Japanese language print newsroom and website continue to operate normally. As of June 2009, small on-air segments in cooperation with BS-Fuji Television commenced. As of October 2009 segments with TBS (Tokyo Broadcast System) were added. Bloomberg Brazil and Bloomberg Latin America were integrated into the global Bloomberg channel during the year 2009.
Bloomberg is an associate member of: the Caribbean Cable & Telecommunications Association. and the Caribbean Cable Cooperative.
In November 2011 Bloomberg announced the formation of “Bloomberg TV Mongolia” in partnership with Trade and Development Bank of Mongolia (TDB), the oldest and one of the largest commercial banks in Mongolia. The channel will offer a mix of locally produced,Mongolian language content as well as English language news from Bloomberg Television.
Shows
United States
- Daily shows
- InsideTrack with Erik Schatzker
- In The Loop with Betty Liu
- InBusiness with Margaret Brennan
- Surveillance Midday with Tom Keene
- Money Moves with Deirdre Bolton
- Bloomberg Bottom Line with Mark Crumpton
- Street Smart with Lisa Murphy, Trish Regan and Adam Johnson
- Taking Stock with Pimm Fox
- Bloomberg West with Emily Chang and Cory Johnson
- Bloomberg Rewind with Matt Miller
- Charlie Rose
- Weekly shows
- Political Capital with Al Hunt
- Venture with Cris Valerio
- Conversations with Judy Woodruff
- Intelligence Squared
- Bloomberg Game Changers
- Bloomberg Risk Takers
- TechStars
[edit]Bloomberg Asia
- Daily shows
- First Up with Susan Li
- On The Move Asia with Rishaad Salamat
- Asia Edge with Susan Li and Rishaad Salamat
- Weekly shows
- High Flyers with Haslinda Amin
[edit]Bloomberg Europe
- Daily shows
- First Look with Linzie Janis
- Countdown with Linzie Janis, Francine Lacqua and Owen Thomas
- On the Move with Francine Lacqua
- The Pulse with Maryam Nemazee
- Last Word with Andrea Catherwood
- Weekly shows
- Eye To Eye with Francine Lacqua
- Monocle with Tyler Brûlé
[edit]Controversy
On April 13, 2011, Bloomberg Television was heavily criticized for using an advanced copy of a speech delivered by U.S. President Barack Obama to censor live coverage of the speech. During the live speech, which was about the national debt, Bloomberg cut out a portion of the speech. The exact transcript of the removed portion was:
-
- By 2025, the amount of taxes we currently pay will only be enough to finance: our healthcare programs (Medicare and Medicaid), social security, and the interest we owe on our debt. That’s it. Every other national priority: education, transportation, even our national security, will have to be paid for with borrowed money. Now ultimately this rising debt will cost jobs and damage our economy. It will prevent us from making the investments we need to win the future. We won’t be able to afford good schools, new research, or the repair of roads. All the things that create new jobs and new businesses here in America. Businesses would be less likely…
During the time when this section of the speech was being delivered, the newscast presented a short segment about the “Beige Book“, a report which is regularly issued by the Federal Reserve Board.
Much of the controversy concerned whether or not the censorship had racial overtones, or was simply directed at the specific content of the speech.
A studio shot of Bloomberg Europe.
In the United Kingdom, Bloomberg television was severely reprimanded for breach of Ofcom rules during the 2005 UK national (General) election. Bloomberg TV was found to have showed pro-Labour Party bias.[12] This occurred due to a breach of British law. In the run up to a general election television channels must provide equal time to all major political parties. Bloomberg covered the release by the Labour Party of their so-called “Business Manifesto” but did not provide counter-balancing air time to the Conservatives or Liberal Democrats.
[edit]Datascreen and news ticker
Bloomberg was well known for using a datascreen format that occupied most of the TV screen and the camera shots.
Until 1998, Bloomberg did not have a moving ticker. Instead, it had boxes that were dedicated to world news as well as weather conditions in selected cities in addition to market data, which was confined to the bottom of the screen. This changed gradually to focus more on business news. The data screen was reformatted several times to include a moving stock ticker and accommodate new graphics.
The datascreen format was phased out in late 2007 where the programmes were seen almost in full screen with the ticker and headlines bar confined to the lower part of the screen.
[edit]Competitors
Bloomberg Television’s main competition in the US is CNBC and Fox Business Network. International competitors include:
[edit]See also
[edit]References
 |
This article uses bare URLs for citations. Please consider adding full citations so that the article remains verifiable. Several templates and the Reflinks tool are available to assist in formatting. (Reflinks documentation) (October 2011) |
- ^ RadixTV. “Radix TV”. Retrieved 2011-10-27.
- ^ Template:Url= http://www.bloomberg.com/company/
- ^ Hume, Tim (June 16, 2011). “Andrew Morse named head of Bloomberg TV”. TV Newser. Retrieved January 22, 2012.
- ^ ”PrimeNewswire)NEW YORK, Sept. 29, 2011 (GLOBE NEWSWIRE)
- ^ HD Launch On Time Warner Cable Puts Bloomberg Television In Focus Multichannel News May 9, 2011
- ^ The Guardian: Bloomberg cuts back TV service as it axes 100 jobs
- ^ http://www.bloomberg.co.jp/media/btv.html
- ^ http://www.bloomberg.co.jp/media/index.html
- ^ Members of the Caribbean Cable & Telecommunications Association
- ^ Member channels of the Caribbean Cable Cooperative
- ^ http://www.bloomberg.com/news/2011-11-01/bloomberg-announces-formation-of-bloomberg-tv-mongolia.html
- ^ UK broadcasting regulator report;http://www.ofcom.org.uk/tv/obb/ocsc_adjud/bloomberg.pdf#search=%22bloomberg%20ofcom%22
[edit]External links
- bloomberg.com/tv, Bloomberg Television’s official website
- Television Bloomberg Television’s channel on YouTube
- Bloomberg Television on Twitter
- Bloomberg Television on Facebook
- Bloomberg streaming television
- Bloomberg streaming radio
- Bloomberg downloadable television and radio podcasts
[edit]America
[edit]Asia
- 1994 establishments in the United States
- 24-hour television news channels in the United States
- Bloomberg L.P.
- Business-related television channels
- Cable television in the United States
- English-language television stations in the United States
- Foreign television channels broadcasting in the United Kingdom
- Media in New York City
- New Zealand House of Representatives accredited news organisations
- Television channels and stations established in 1994
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